Musikgarten Blog: Strategies for Growing and Managing Early Childhood Music Studios

Recently Ellen Johansen, a long-time studio owner in East Hampton, NY, implemented a two-month drop-in promotional strategy aimed at attracting new families to her programs. The initiative quickly paid off, with increased inquiries and a high volume of phone calls. The feedback received from parents—particularly mothers—revealed that flexibility was a key factor in their decision-making. Many working parents expressed a preference for less rigid commitments, often due to irregular work hours.

Despite these preferences, early childhood music educator understands the importance of introducing new families into structured, long-term programs, especially for early childhood development. To balance the need for flexibility and their business’s sustainability, the instructor created a system where families could drop in without committing immediately to a full program, with the added benefit of offering a major discount for those who choose to join the full program after attending several drop-in classes.